SUMMIT VENTURES ENTERPRISE BUSINNESS PLAN
Executive
Summary
Summit Ventures
Enterprise seek financial assistance in the form of loan or partnership.
This is to
foster expansion by recruiting more workers with the best skills in their
individual domains.
We are
presenting factual financial statements with the knowledge of satisfying our
clients and doing that to the best of our abilities and putting us at the top
of our sector by having an edge over or competitors. This, is our priority at
Summit Ventures Enterprise (SVE)
Chart:
Highlights
Objectives
The objectives for Summit
Ventures Enterprise are:
- Gain access to an SBA
loan upon start up.
- Grow the company from 1
employee in Year 1, to over 10 by Year 3.
- Increase revenue to
over $1 million by Year 3.
- Increase client base by
300% in three years.
- Maintain job costing that keeps
margins above 70%.
Keys to Success
- To maintain client satisfaction of
at least 60%.
- To keep overhead low.
- To ensure professional marketing
and presentation of services.
- To provide an active
and functional website.
Mission
Summit Ventures Enterprise is a company that respects the needs and
expectations of its employees and clients. If either is compromised,
adjustments will be made so that the company culture may remain
intact.
Company
Summary
Summit Ventures Enterprise was
established as an enterprise. The enterprise's base is in Molyko, Buea,
Cameroon. The company was established as a result of the efforts of its owner, Ayukoben
Ayamba, and his experience in leading small businesses into prolonged periods
of growth and innovation. Ayukoben Ayamba worked for Afro VisioN Group as a
chief operation officer for years.
Company Ownership
Summit Ventures Enterprise (SVE) is
wholly owned by Ayukoben Ayamba, and is classified as a Limited Liability
Company.
Start-up Summary
Other services included in the start-up summary are legal consulting
fees, kept to a minimum. Incorporation fees are included in the legal fees line
item.
The free cash flow (cash balance) appearing in this start-up table is
high relative to other small consulting businesses of its size. The owner is
preoccupied with maintaining positive cash flow, and is risk averse enough to
understand that during months in which contracts are not available, the
corporation must sustain itself. With this said, planned debt
leverage is low, therefore risk to the lender is relatively low as well.
Table:
Start-up
Start-up |
|
|
|
Requirements |
|
|
|
Start-up Expenses |
|
Legal (Incorporation, Books) |
$350 |
Stationery, Basic Office Supplies, etc. |
$300 |
Collateral Materials (Printing and Design) |
$1,500 |
LAN, Wireless Network Setup |
$550 |
Business and Liability Insurance |
$250 |
Lease Deposit and First Month |
$5,400 |
Market Research Data |
$1,250 |
Website Hosting |
$100 |
Computer, Printer, other Expensed Equip. |
$4,500 |
Total Start-up Expenses |
$14,200 |
|
|
Start-up Assets |
|
Cash Required |
$45,800 |
Other Current Assets |
$0 |
Long-term Assets |
$0 |
Total Assets |
$45,800 |
|
|
Total Requirements |
$60,000 |
Table:
Start-up Funding
Start-up Funding |
|
Start-up Expenses to Fund |
$14,200 |
Start-up Assets to Fund |
$45,800 |
Total Funding Required |
$60,000 |
|
|
Assets |
|
Non-cash Assets from Start-up |
$0 |
Cash Requirements from Start-up |
$45,800 |
Additional Cash Raised |
$0 |
Cash Balance on Starting Date |
$45,800 |
Total Assets |
$45,800 |
|
|
|
|
Liabilities and Capital |
|
|
|
Liabilities |
|
Current Borrowing |
$0 |
Long-term Liabilities |
$25,000 |
Accounts Payable (Outstanding Bills) |
$0 |
Other Current Liabilities (interest-free) |
$0 |
Total Liabilities |
$25,000 |
|
|
Capital |
|
|
|
Planned Investment |
|
Dawson |
$35,000 |
Other |
$0 |
Additional Investment Requirement |
$0 |
Total Planned Investment |
$35,000 |
|
|
Loss at Start-up (Start-up Expenses) |
($14,200) |
Total Capital |
$20,800 |
|
|
|
|
Total Capital and Liabilities |
$45,800 |
|
|
Total Funding |
$60,000 |
Chart:
Start-up
Services
Summit Ventures Enterprise offers a
variety of services to the small business client. Many of the services are
customized for each client, and a bidding process is observed. The company
also offers a traditional fixed rate sheet for its services.
Market Analysis Summary
The target customer owns a
small business, and is generally dissatisfied with the revenue that
the business is generating, or is dissatisfied with the daily management
of their business. The customer is likely to operate a business worth between
$200K and $1 million, with growth rates of between 1-5%, or even a negative
growth rate.
Market growth, that is, the predicted
growth in the small business sector within the South West region area is
expected to be around 3% per year. This may increase due to additional SBA
lending programs designed to match the strengths of research and faculty grant
work with the needs of the market and small businesses willing to take new
products to market. Regardless of the market growth, the company's
customer base is far more dependant upon service needs, and a solid reputation.
Mr. Dawson is well respected within the community, and has built a number of
relationships with high profile individuals, and is a frequent contributor to
the business section of the Boston Herald.
The corresponding market analysis table
below breaks the potential market down into tactical sub-markets.
Market Segmentation
The market is divided up by
revenue in the initial analysis, although other factors are very significant.
It is important that the client business is operating at about the same level
as the general economic growth rate, or is underperforming. The need for a
turnaround within the client company is necessary for Summit Ventures
Enterprise expertise to become useful. The following are other differentiators:
- Debt of more than 20% yearly revenue.
- Free cash flow frequently in the negative, requiring deep pocket
borrowing or investment.
- Long-term growth underperforming relative to competitors.
- Management discord and
performance issues.
These
are not the only differentiators used to determine the market potential for a
client, they are simply a starting point for the sales team as they reach out
to this group of small businesses, owners and investors.
Chart: Market
Analysis (Pie)
Table: Market
Analysis
Market Analysis |
|
|
|
|
|
|
|
|
|
Year 1 |
Year 2 |
Year 3 |
Year 4 |
Year 5 |
|
Potential Customers |
Growth |
|
|
|
|
|
CAGR |
200K - $500K Revenue |
4% |
1,250 |
1,300 |
1,352 |
1,406 |
1,462 |
3.99% |
$501K - $3 million Revenue |
1% |
320 |
323 |
326 |
329 |
332 |
0.92% |
$3 million - $10 million Revenue |
-5% |
129 |
123 |
117 |
111 |
105 |
-5.02% |
Other |
0% |
0 |
0 |
0 |
0 |
0 |
0.00% |
Total |
2.82% |
1,699 |
1,746 |
1,795 |
1,846 |
1,899 |
2.82% |
Target Market Segment
Strategy
The target market strategy involves isolating potential customers by
revenue, then drilling down to very specific needs via the sales team's needs
analysis methodology.
The first tier customers, businesses with over $3 million in revenue,
is more experienced in outsourcing and may find themselves more
comfortable hiring Summit Ventures Enterprise on retainer.
Strategically, a retainer helps maintain consistent cash flow, even
if during some months these customers will require more services than what
they have paid for that month. This issue will be addressed in the Personnel
topic.
The second tier customers, those businesses operating at revenue
levels of $100K - $1 million, typically are very excited to have moved out
of the home office stage, and into a new level of stability. If they are
self-funded, these businesses can be the most challenging to work with because
they are often not willing to part with company shares, and don't yet have
a sense of what kind of marketing investment is necessary to grow a
business at this stage. The company will serve these small businesses based
on a bid cycle, and needs analysis.
The third tier customers are easier to identify, and more ubiquitous
than the rest. These small businesses are operating on $50K - $125K in
revenue, often are operating out of a home, and have a firm sense of their
market and potential, yet have trouble executing their plans effectively, or
following through on growth strategies that generate wealth. Again, the
strategy is to provide these businesses with a short needs analysis,
and focus on the quantity of such customers to maintain a solid revenue
stream.
Service
Business Analysis
This industry is split up between a variety of players, including
small businesses advising small businesses, such as the case with Summit
Ventures Enterprise, to large conglomerate multinational consulting firms that
send in newbie MBAs and use their name recognition to convince their
clients that every one of these MBAs will generate over $75K a
year in value. Sometimes they do, but when they don't, SVE plans to be there.
At
the other end of the spectrum, there are a wide variety of mom
and pop consulting firms owned by very talented people who
simply don't have the marketing resources or expertise to reach a broader
spectrum of customer.
SVE is
somewhere in between. With years of guerrilla marketing experience, and a
long-term plan for success, Mr. Ayukoben is determined to build the company
each client at a time, and to focus on a sales team that outperforms all the
competitors.
SVE is
planning to grow exponentially within the first two years, to over $1 million
in consulting revenue. At this point the service business analysis will be
re-evaluated from the outside in.
Competition
and Buying Patterns
Typically small business
clients will learn about the consulting services market through word-of-mouth
experience passed on through a friend or contemporary. Still, outbound sales
teams dominate this category, and the stronger your sales team and name
recognition, the greater your odds of finding clients willing to place your
company on retainer or accept your company's bid. The most competitive players
in this market tend to have some of the best sales teams in the industry, that
is, people who know not only how to communicate the technical needs analysis in
a non-technical way, but in addition, are able to follow through and execute on
promises and provide accurate, industry specific information that is useful to
the client even before the deal is made.
Price is also important, and
operates on a complex tiered system that is dependant upon the effectiveness of
a particular salesperson, the word-of-mouth (WOM) advertising already in the
mind of the potential client, and the ability of the client to reform the way
they think about their own business. The demands of turning a business around,
or pushing it to the limits of its potential are in direct proportion to the
price of each bid. GMS must be careful not to be lured into out bidding a
competitor, only to find that the customer has no plans to modify their
business plan, and are seeking a "magic bullet" that may or may not
exist. Competition in this industry leads to frustration and burnout for many
people, and it takes a strong sense of purpose to push the business beyond the
realm of the high-intensity, low-return client.
Strategy and Implementation
Summary
SVE will pursue a strategy in line with the experience of the owner,
and implementation will be performance based and follow a clear path.
Milestones are important to the implementation of this plan, and so is the
vision and the will of the company's owner, Mr. Ayamba. The overall company
strategy is tied very closely with the sales strategy, that is, with the front
lines of the business. One of the biggest threats to any strategy is that
they can become too high-minded, and not literal enough to translate into
action. This will not be the case with SVE, a solid company that hires top
talent and achieves it's goals on time and on budget.
Competitive
Edge
SVE has a significant competitive edge in the following areas:
- Customer service mobility – As a customer-centric firm, SVE
offers no hold phone lines, same day email responses, and callbacks within
one hour. In addition, the phone technology is set up in such a way
as to provide salespeople with all databased information about the
customer before they say "hello".
- "Needs Analysis" service – Possibly the
best competitive edge in an industry fraught with agressive outbound sales
teams and your run of the mill ego-centric, customer alienating,
consultants.
- A considerable network
of contacts – Mr. Ayamba is well connected in the area of general
consulting.
Marketing
Strategy
Pyramid two is focused on the
execution level of all sales efforts. Not just as a goal, but execution as a
strategy for building a stronger focus and building on what has already been
accomplished. There are many tactics available in this pyramid, and those
details are available in the marketing plan upon request.
Pyramid three has at the top
a team-centric company culture. Tactics revolve around building this
culture from the ground up so that it rewards innovation
and determination, and management shows no personal bias or favoritism
except when a salesperson or consultant is outperforming the mean. Although
this strategy appears to be an internal management goal or company summary
object, it is highly relevant to marketing's performance because without
integrity standards and a consistent company culture, SVE's
marketing will feel disconnected and unsupported, and will suffer as
a result. A more detailed breakdown of tactics and programs related to
this strategy is available in the full marketing plan.
Sales
Strategy
SVE
plans to develop and train 5-6 new salespeople by year two. Upon start up,
the primary sales contact will be Mr.Ayamba, but this will change as the
revenues increase, and the company is able to invest in human capital.
SVE has a sales strategy
that focuses on an initial needs analysis. Once the results of
the needs analysis has been forwarded or described over the phone to
a potential client, the salesperson will ask for a personal interview, a chance
to sit down and discuss specifics. At no time should this be perceived by the
potential client as "pushy" or "agressive."
The goal of this sales
process is to get behind the numbers, and the business successes, to identify
where the client's needs lie. Once this is mapped out, SVE will decide how
these problems can be best addressed, and will offer both a bid and some
action points. If the client wants to use the action points to move
forward on their own, this is very acceptable. SVE's research has in fact shown
that the clients that choose this path, often come back to seek additional
information, and more often than not, accept the bid.
This strategy differs from
the course often taken by large consulting firms in that the customer is not
condescended to, or treated as if the knowledge isn't right there in their own
heads. Often, consulting companies will send a large ego to clean up a
client's mess, and find that the strategy backfires when the client only
chooses to give the consultant the chance to bid. SVE's sales strategy revolves
around customer service and empowerment, not condescension and sales
"closers."
Sales
Forecast
The Needs Analysis service is listed only to highlight the fact that
some outside information gathering firms/consultants will be used to compile
the necessary information. This poses some risk because there are no costs
associated with the Needs Analysis efforts. Nevertheless, SVE is confident that
this product will set the company apart from the competition, and generate
sales far in excess of the costs incurred.
Chart:
Sales Monthly
Table:
Sales Forecast
|
|
|
|
|
Year 1 |
Year 2 |
Year 3 |
Sales |
|
|
|
Job Bids |
$257,493 |
$463,487 |
$834,276 |
Retainer |
$549,337 |
$714,138 |
$928,379 |
Needs Analysis |
$0 |
$0 |
$0 |
Other |
$0 |
$0 |
$0 |
Total Sales |
$806,829 |
$1,177,624 |
$1,762,655 |
|
|
|
|
Direct Cost of Sales |
Year 1 |
Year 2 |
Year 3 |
Job Bids |
$0 |
$0 |
$0 |
Retainer |
$0 |
$0 |
$0 |
Needs Analysis |
$10,151 |
$11,673 |
$13,424 |
Other |
$0 |
$0 |
$0 |
Subtotal Direct Cost of Sales |
$10,151 |
$11,673 |
$13,424 |
Chart:
Sales by Year
Milestones
Table:
Milestones
Milestones |
|
|
|
|
|
|
|
|
|
|
|
Milestone |
Start Date |
End Date |
Budget |
Manager |
Department |
Business Plan |
7/1/2020 |
8/1/2020 |
$250 |
Ayamba |
NA |
Select and Purchase Equipment |
7/15/2020 |
9/1/2020 |
$4,500 |
Ayamba |
NA |
Establish Sales Routine, Methods |
8/12/2019 |
8/22/2019 |
$0 |
Ayamba |
NA |
Setup LAN, Utilities, Office |
8/1/2019 |
9/1/2019 |
$450 |
Ayamba |
NA |
Marketing Plan |
6/1/2019 |
7/1/2019 |
$250 |
Ayamba |
NA |
Corporate Minutes, Board Selection |
9/1/2019 |
9/15/2019 |
$0 |
Ayamba |
NA |
SBA Loan |
10/1/2019 |
11/1/2019 |
$250 |
Ayamba |
NA |
Totals |
|
|
$5,700 |
|
|
Chart: Milestones
Management
Summary
The management team will initially consist of Ayukoben Ayamba. Mr.
Ayamba has built a reputation based his customer-centric approach to
consulting, a relative anomaly in the world of high profile consulting.
Many consultants are trained to believe they are right and the client was put
on this earth to learn from the consultant. That is not the case for SVE, as
the management team (Ayamba) takes a different tact. The consultant
acts as an interviewer, learning all that is possible to learn about the client
in a one or two week period. As a management tool, this approach is very
effective because it gives the sales team flexibility in dealing with potential
customers, and relieves the uncomfortable pressure to close the sale.
Mr. Ayamba's approach to
managing customers is also the approach he will take in dealing with his
salespeople. SVE doesn't need a hefty management structure, or administrative
overhead. Many of those processes may be handled through outsourcing and
Internet technology. On the contrary, the management structure at SVE is
designed to reward the performer and educate the underperformer. Each
salesperson is given a battery of psychological and rational tests,
and most importantly, are screened based on how well they will fit into
the AYAMBA management style. This leaves little to chance, and encourages
a team atmosphere that remains light-hearted and fun.
Personnel
Plan
Table:
Personnel
Personnel Plan |
|
|
|
|
Year 1 |
Year 2 |
Year 3 |
Salesperson #1 |
$54,000 |
$62,000 |
$68,000 |
Other |
$0 |
$0 |
$0 |
Total People |
1 |
3 |
5 |
|
|
|
|
Total Payroll |
$54,000 |
$62,000 |
$68,000 |
Financial Plan
The
Financial Plan is based on a pending SBA loan, and a corresponding cash flow
amount held in a highly liquid account.
Important
Assumptions
Table:
General Assumptions
General Assumptions |
|
|
|
|
Year 1 |
Year 2 |
Year 3 |
Plan Month |
1 |
2 |
3 |
Current Interest Rate |
7.00% |
7.00% |
7.00% |
Long-term Interest Rate |
5.50% |
5.50% |
5.50% |
Tax Rate |
31.83% |
32.00% |
31.83% |
Other |
0 |
0 |
0 |
Projected Cash Flow
The following table and chart show the Projected Cash Flow figures for
Summit
Ventures Enterprise
Chart:
Cash
Table:
Cash Flow
|
|
|
|
|
Year 1 |
Year 2 |
Year 3 |
Cash Received |
|
|
|
|
|
|
|
Cash from Operations |
|
|
|
Cash Sales |
$806,829 |
$1,177,624 |
$1,762,655 |
Subtotal Cash from Operations |
$806,829 |
$1,177,624 |
$1,762,655 |
|
|
|
|
Additional Cash Received |
|
|
|
Sales Tax, VAT, HST/GST Received |
$0 |
$0 |
$0 |
New Current Borrowing |
$0 |
$0 |
$0 |
New Other Liabilities (interest-free) |
$0 |
$0 |
$0 |
New Long-term Liabilities |
$0 |
$0 |
$0 |
Sales of Other Current Assets |
$0 |
$0 |
$0 |
Sales of Long-term Assets |
$0 |
$0 |
$0 |
New Investment Received |
$0 |
$0 |
$0 |
Subtotal Cash Received |
$806,829 |
$1,177,624 |
$1,762,655 |
|
|
|
|
Expenditures |
Year 1 |
Year 2 |
Year 3 |
|
|
|
|
Expenditures from Operations |
|
|
|
Cash Spending |
$54,000 |
$62,000 |
$68,000 |
Bill Payments |
$191,326 |
$481,392 |
$581,431 |
Subtotal Spent on Operations |
$245,326 |
$543,392 |
$649,431 |
|
|
|
|
Additional Cash Spent |
|
|
|
Sales Tax, VAT, HST/GST Paid Out |
$0 |
$0 |
$0 |
Principal Repayment of Current Borrowing |
$0 |
$0 |
$0 |
Other Liabilities Principal Repayment |
$0 |
$0 |
$0 |
Long-term Liabilities Principal Repayment |
$0 |
$0 |
$0 |
Purchase Other Current Assets |
$0 |
$0 |
$0 |
Purchase Long-term Assets |
$0 |
$0 |
$0 |
Dividends |
$0 |
$0 |
$0 |
Subtotal Cash Spent |
$245,326 |
$543,392 |
$649,431 |
|
|
|
|
Net Cash Flow |
$561,503 |
$634,232 |
$1,113,224 |
Cash Balance |
$607,303 |
$1,241,536 |
$2,354,759 |
Break-even Analysis
Chart:
Break-even Analysis
Table:
Break-even Analysis
Break-even Analysis |
|
|
|
Monthly Revenue Break-even |
$10,203 |
|
|
Assumptions: |
|
Average Percent Variable Cost |
1% |
Estimated Monthly Fixed Cost |
$10,075 |
Projected Profit and Loss
Table:
Profit and Loss
Pro Forma Profit and Loss |
|
|
|
|
Year 1 |
Year 2 |
Year 3 |
Sales |
$806,829 |
$1,177,624 |
$1,762,655 |
Direct Cost of Sales |
$10,151 |
$11,673 |
$13,424 |
Other Costs of Sales |
$0 |
$0 |
$0 |
Total Cost of Sales |
$10,151 |
$11,673 |
$13,424 |
|
|
|
|
Gross Margin |
$796,679 |
$1,165,951 |
$1,749,231 |
Gross Margin % |
98.74% |
99.01% |
99.24% |
|
|
|
|
|
|
|
|
Expenses |
|
|
|
Payroll |
$54,000 |
$62,000 |
$68,000 |
Sales and Marketing and Other Expenses |
$6,000 |
$6,000 |
$6,000 |
Depreciation |
$0 |
$0 |
$0 |
Rent |
$42,000 |
$42,000 |
$42,000 |
Utilities |
$7,800 |
$7,800 |
$7,800 |
Insurance |
$3,000 |
$3,000 |
$3,000 |
Payroll Taxes |
$8,100 |
$9,300 |
$10,200 |
Other |
$0 |
$0 |
$0 |
|
|
|
|
Total Operating Expenses |
$120,900 |
$130,100 |
$137,000 |
|
|
|
|
Profit Before Interest and Taxes |
$675,779 |
$1,035,851 |
$1,612,231 |
EBITDA |
$675,779 |
$1,035,851 |
$1,612,231 |
Interest Expense |
$1,375 |
$1,375 |
$1,375 |
Taxes Incurred |
$215,990 |
$331,032 |
$512,789 |
|
|
|
|
Net Profit |
$458,414 |
$703,444 |
$1,098,067 |
Net Profit/Sales |
56.82% |
59.73% |
62.30% |
Chart: Profit Monthly
Chart:
Profit Yearly
Chart: Gross Margin Monthly
Chart: Gross Margin Yearly
Projected Balance Sheet
The following table is the Projected Balance Sheet for Summit Ventures
Enterprise.
Table:
Balance Sheet
Pro Forma Balance Sheet |
|
|
|
|
Year 1 |
Year 2 |
Year 3 |
Assets |
|
|
|
|
|
|
|
Current Assets |
|
|
|
Cash |
$607,303 |
$1,241,536 |
$2,354,759 |
Other Current Assets |
$0 |
$0 |
$0 |
Total Current Assets |
$607,303 |
$1,241,536 |
$2,354,759 |
|
|
|
|
Long-term Assets |
|
|
|
Long-term Assets |
$0 |
$0 |
$0 |
Accumulated Depreciation |
$0 |
$0 |
$0 |
Total Long-term Assets |
$0 |
$0 |
$0 |
Total Assets |
$607,303 |
$1,241,536 |
$2,354,759 |
|
|
|
|
Liabilities and Capital |
Year 1 |
Year 2 |
Year 3 |
|
|
|
|
Current Liabilities |
|
|
|
Accounts Payable |
$103,090 |
$33,878 |
$49,035 |
Current Borrowing |
$0 |
$0 |
$0 |
Other Current Liabilities |
$0 |
$0 |
$0 |
Subtotal Current Liabilities |
$103,090 |
$33,878 |
$49,035 |
|
|
|
|
Long-term Liabilities |
$25,000 |
$25,000 |
$25,000 |
Total Liabilities |
$128,090 |
$58,878 |
$74,035 |
|
|
|
|
Paid-in Capital |
$35,000 |
$35,000 |
$35,000 |
Retained Earnings |
($14,200) |
$444,214 |
$1,147,658 |
Earnings |
$458,414 |
$703,444 |
$1,098,067 |
Total Capital |
$479,214 |
$1,182,658 |
$2,280,725 |
Total Liabilities and Capital |
$607,303 |
$1,241,536 |
$2,354,759 |
|
|
|
|
Net Worth |
$479,214 |
$1,182,658 |
$2,280,725 |
Business Ratios
Table:
Ratios
Ratio Analysis |
|
|
|
|
|
Year 1 |
Year 2 |
Year 3 |
Industry Profile |
Sales Growth |
n.a. |
45.96% |
49.68% |
6.98% |
|
|
|
|
|
Percent of Total Assets |
|
|
|
|
Other Current Assets |
0.00% |
0.00% |
0.00% |
43.95% |
Total Current Assets |
100.00% |
100.00% |
100.00% |
75.76% |
Long-term Assets |
0.00% |
0.00% |
0.00% |
24.24% |
Total Assets |
100.00% |
100.00% |
100.00% |
100.00% |
|
|
|
|
|
Current Liabilities |
16.97% |
2.73% |
2.08% |
31.78% |
Long-term Liabilities |
4.12% |
2.01% |
1.06% |
17.26% |
Total Liabilities |
21.09% |
4.74% |
3.14% |
49.04% |
Net Worth |
78.91% |
95.26% |
96.86% |
50.96% |
|
|
|
|
|
Percent of Sales |
|
|
|
|
Sales |
100.00% |
100.00% |
100.00% |
100.00% |
Gross Margin |
98.74% |
99.01% |
99.24% |
100.00% |
Selling, General & Administrative Expenses |
41.90% |
39.27% |
37.09% |
85.31% |
Advertising Expenses |
0.00% |
0.00% |
0.00% |
1.02% |
Profit Before Interest and Taxes |
83.76% |
87.96% |
91.47% |
1.90% |
|
|
|
|
|
Main Ratios |
|
|
|
|
Current |
5.89 |
36.65 |
48.02 |
1.88 |
Quick |
5.89 |
36.65 |
48.02 |
1.48 |
Total Debt to Total Assets |
21.09% |
4.74% |
3.14% |
55.78% |
Pre-tax Return on Net Worth |
140.73% |
87.47% |
70.63% |
3.41% |
Pre-tax Return on Assets |
111.05% |
83.32% |
68.41% |
7.72% |
|
|
|
|
|
Additional Ratios |
Year 1 |
Year 2 |
Year 3 |
|
Net Profit Margin |
56.82% |
59.73% |
62.30% |
n.a |
Return on Equity |
95.66% |
59.48% |
48.15% |
n.a |
|
|
|
|
|
Activity Ratios |
|
|
|
|
Accounts Payable Turnover |
2.86 |
12.17 |
12.17 |
n.a |
Payment Days |
27 |
61 |
25 |
n.a |
Total Asset Turnover |
1.33 |
0.95 |
0.75 |
n.a |
|
|
|
|
|
Debt Ratios |
|
|
|
|
Debt to Net Worth |
0.27 |
0.05 |
0.03 |
n.a |
Current Liab. to Liab. |
0.80 |
0.58 |
0.66 |
n.a |
|
|
|
|
|
Liquidity Ratios |
|
|
|
|
Net Working Capital |
$504,214 |
$1,207,658 |
$2,305,725 |
n.a |
Interest Coverage |
491.48 |
753.35 |
1,172.53 |
n.a |
|
|
|
|
|
Additional Ratios |
|
|
|
|
Assets to Sales |
0.75 |
1.05 |
1.34 |
n.a |
Current Debt/Total Assets |
17% |
3% |
2% |
n.a |
Acid Test |
5.89 |
36.65 |
48.02 |
n.a |
Sales/Net Worth |
1.68 |
1.00 |
0.77 |
n.a |
Dividend Payout |
0.00 |
0.00 |
0.00 |
n.a |
Appendix
Table: Sales Forecast
Sales
Forecast |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Month 1 |
Month 2 |
Month 3 |
Month 4 |
Month 5 |
Month 6 |
Month 7 |
Month 8 |
Month 9 |
Month 10 |
Month 11 |
Month 12 |
Sales |
|
|
|
|
|
|
|
|
|
|
|
|
|
Job
Bids |
0% |
$1,000
|
$1,500
|
$2,250
|
$3,375
|
$5,063
|
$7,594
|
$11,391
|
$17,086
|
$25,629
|
$38,443
|
$57,665
|
$86,498
|
Retainer |
0% |
$500
|
$875
|
$1,531
|
$2,680
|
$4,689
|
$8,207
|
$14,361
|
$25,133
|
$43,982
|
$76,968
|
$134,695
|
$235,716
|
Needs
Analysis |
0% |
$0
|
$0
|
$0
|
$0
|
$0
|
$0
|
$0
|
$0
|
$0
|
$0
|
$0
|
$0
|
Other |
0% |
$0
|
$0
|
$0
|
$0
|
$0
|
$0
|
$0
|
$0
|
$0
|
$0
|
$0
|
$0
|
Total
Sales |
|
$1,500
|
$2,375
|
$3,781
|
$6,055
|
$9,752
|
$15,800
|
$25,752
|
$42,218
|
$69,611
|
$115,412
|
$192,360
|
$322,213
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Direct
Cost of Sales |
|
Month 1 |
Month 2 |
Month 3 |
Month 4 |
Month 5 |
Month 6 |
Month 7 |
Month 8 |
Month 9 |
Month 10 |
Month 11 |
Month 12 |
Job
Bids |
|
$0
|
$0
|
$0
|
$0
|
$0
|
$0
|
$0
|
$0
|
$0
|
$0
|
$0
|
$0
|
Retainer |
|
$0
|
$0
|
$0
|
$0
|
$0
|
$0
|
$0
|
$0
|
$0
|
$0
|
$0
|
$0
|
Needs
Analysis |
|
$350
|
$403
|
$463
|
$532
|
$612
|
$704
|
$810
|
$931
|
$1,071
|
$1,231
|
$1,416
|
$1,628
|
Other |
|
$0
|
$0
|
$0
|
$0
|
$0
|
$0
|
$0
|
$0
|
$0
|
$0
|
$0
|
$0
|
Subtotal
Direct Cost of Sales |
|
$350
|
$403
|
$463
|
$532
|
$612
|
$704
|
$810
|
$931
|
$1,071
|
$1,231
|
$1,416
|
$1,628
|
Table: Personnel
Personnel Plan |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Month 1 |
Month 2 |
Month 3 |
Month 4 |
Month 5 |
Month 6 |
Month 7 |
Month 8 |
Month 9 |
Month 10 |
Month 11 |
Month 12 |
Salesperson #1 |
0% |
$4,500 |
$4,500 |
$4,500 |
$4,500 |
$4,500 |
$4,500 |
$4,500 |
$4,500 |
$4,500 |
$4,500 |
$4,500 |
$4,500 |
Other |
0% |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
Total People |
|
1 |
1 |
1 |
1 |
1 |
1 |
1 |
1 |
1 |
1 |
1 |
1 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Total Payroll |
|
$4,500 |
$4,500 |
$4,500 |
$4,500 |
$4,500 |
$4,500 |
$4,500 |
$4,500 |
$4,500 |
$4,500 |
$4,500 |
$4,500 |
Table: General Assumptions
General
Assumptions |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Month 1 |
Month 2 |
Month 3 |
Month 4 |
Month 5 |
Month 6 |
Month 7 |
Month 8 |
Month 9 |
Month 10 |
Month 11 |
Month 12 |
Plan Month |
|
1 |
2 |
3 |
4 |
5 |
6 |
7 |
8 |
9 |
10 |
11 |
12 |
Current
Interest Rate |
|
7.00% |
7.00% |
7.00% |
7.00% |
7.00% |
7.00% |
7.00% |
7.00% |
7.00% |
7.00% |
7.00% |
7.00% |
Long-term
Interest Rate |
|
5.50% |
5.50% |
5.50% |
5.50% |
5.50% |
5.50% |
5.50% |
5.50% |
5.50% |
5.50% |
5.50% |
5.50% |
Tax Rate |
|
30.00% |
32.00% |
32.00% |
32.00% |
32.00% |
32.00% |
32.00% |
32.00% |
32.00% |
32.00% |
32.00% |
32.00% |
Other |
|
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
Table: Profit and Loss
Pro Forma Profit and Loss |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Month 1 |
Month 2 |
Month 3 |
Month 4 |
Month 5 |
Month 6 |
Month 7 |
Month 8 |
Month 9 |
Month 10 |
Month 11 |
Month 12 |
Sales |
|
$1,500 |
$2,375 |
$3,781 |
$6,055 |
$9,752 |
$15,800 |
$25,752 |
$42,218 |
$69,611 |
$115,412 |
$192,360 |
$322,213 |
Direct Cost of Sales |
|
$350 |
$403 |
$463 |
$532 |
$612 |
$704 |
$810 |
$931 |
$1,071 |
$1,231 |
$1,416 |
$1,628 |
Other Costs of Sales |
|
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
Total Cost of Sales |
|
$350 |
$403 |
$463 |
$532 |
$612 |
$704 |
$810 |
$931 |
$1,071 |
$1,231 |
$1,416 |
$1,628 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Gross Margin |
|
$1,150 |
$1,973 |
$3,318 |
$5,522 |
$9,140 |
$15,096 |
$24,943 |
$41,287 |
$68,540 |
$114,180 |
$190,944 |
$320,585 |
Gross Margin % |
|
76.67% |
83.05% |
87.76% |
91.21% |
93.72% |
95.54% |
96.86% |
97.79% |
98.46% |
98.93% |
99.26% |
99.49% |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Expenses |
|
|
|
|
|
|
|
|
|
|
|
|
|
Payroll |
|
$4,500 |
$4,500 |
$4,500 |
$4,500 |
$4,500 |
$4,500 |
$4,500 |
$4,500 |
$4,500 |
$4,500 |
$4,500 |
$4,500 |
Sales and Marketing and Other
Expenses |
|
$500 |
$500 |
$500 |
$500 |
$500 |
$500 |
$500 |
$500 |
$500 |
$500 |
$500 |
$500 |
Depreciation |
|
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
Rent |
|
$3,500 |
$3,500 |
$3,500 |
$3,500 |
$3,500 |
$3,500 |
$3,500 |
$3,500 |
$3,500 |
$3,500 |
$3,500 |
$3,500 |
Utilities |
|
$650 |
$650 |
$650 |
$650 |
$650 |
$650 |
$650 |
$650 |
$650 |
$650 |
$650 |
$650 |
Insurance |
|
$250 |
$250 |
$250 |
$250 |
$250 |
$250 |
$250 |
$250 |
$250 |
$250 |
$250 |
$250 |
Payroll Taxes |
15% |
$675 |
$675 |
$675 |
$675 |
$675 |
$675 |
$675 |
$675 |
$675 |
$675 |
$675 |
$675 |
Other |
|
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Total Operating Expenses |
|
$10,075 |
$10,075 |
$10,075 |
$10,075 |
$10,075 |
$10,075 |
$10,075 |
$10,075 |
$10,075 |
$10,075 |
$10,075 |
$10,075 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Profit Before Interest and
Taxes |
|
($8,925) |
($8,103) |
($6,757) |
($4,553) |
($935) |
$5,021 |
$14,868 |
$31,212 |
$58,465 |
$104,105 |
$180,869 |
$310,510 |
EBITDA |
|
($8,925) |
($8,103) |
($6,757) |
($4,553) |
($935) |
$5,021 |
$14,868 |
$31,212 |
$58,465 |
$104,105 |
$180,869 |
$310,510 |
Interest Expense |
|
$115 |
$115 |
$115 |
$115 |
$115 |
$115 |
$115 |
$115 |
$115 |
$115 |
$115 |
$115 |
Taxes Incurred |
|
($2,712) |
($2,629) |
($2,199) |
($1,494) |
($336) |
$1,570 |
$4,721 |
$9,951 |
$18,672 |
$33,277 |
$57,841 |
$99,327 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Net Profit |
|
($6,328) |
($5,588) |
($4,672) |
($3,174) |
($714) |
$3,337 |
$10,032 |
$21,147 |
$39,678 |
$70,714 |
$122,913 |
$211,069 |
Net Profit/Sales |
|
-421.85% |
-235.27% |
-123.57% |
-52.42% |
-7.32% |
21.12% |
38.96% |
50.09% |
57.00% |
61.27% |
63.90% |
65.51% |
Table: Cash Flow
Pro
Forma Cash Flow |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Month 1 |
Month 2 |
Month 3 |
Month 4 |
Month 5 |
Month 6 |
Month 7 |
Month 8 |
Month 9 |
Month 10 |
Month 11 |
Month 12 |
Cash
Received |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Cash
from Operations |
|
|
|
|
|
|
|
|
|
|
|
|
|
Cash
Sales |
|
$1,500
|
$2,375
|
$3,781
|
$6,055
|
$9,752
|
$15,800
|
$25,752
|
$42,218
|
$69,611
|
$115,412
|
$192,360
|
$322,213
|
Subtotal
Cash from Operations |
|
$1,500
|
$2,375
|
$3,781
|
$6,055
|
$9,752
|
$15,800
|
$25,752
|
$42,218
|
$69,611
|
$115,412
|
$192,360
|
$322,213
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Additional
Cash Received |
|
|
|
|
|
|
|
|
|
|
|
|
|
Sales
Tax, VAT, HST/GST Received |
0.00%
|
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
New
Current Borrowing |
|
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
New
Other Liabilities (interest-free) |
|
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
New
Long-term Liabilities |
|
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
Sales
of Other Current Assets |
|
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
Sales
of Long-term Assets |
|
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
New
Investment Received |
|
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
Subtotal
Cash Received |
|
$1,500
|
$2,375
|
$3,781
|
$6,055
|
$9,752
|
$15,800
|
$25,752
|
$42,218
|
$69,611
|
$115,412
|
$192,360
|
$322,213
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Expenditures |
|
Month 1 |
Month 2 |
Month 3 |
Month 4 |
Month 5 |
Month 6 |
Month 7 |
Month 8 |
Month 9 |
Month 10 |
Month 11 |
Month 12 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Expenditures
from Operations |
|
|
|
|
|
|
|
|
|
|
|
|
|
Cash
Spending |
|
$4,500
|
$4,500
|
$4,500
|
$4,500
|
$4,500
|
$4,500
|
$4,500
|
$4,500
|
$4,500
|
$4,500
|
$4,500
|
$4,500
|
Bill
Payments |
|
$111
|
$3,332
|
$3,479
|
$3,979
|
$4,770
|
$6,032
|
$8,072
|
$11,398
|
$16,867
|
$25,925
|
$41,023
|
$66,337
|
Subtotal
Spent on Operations |
|
$4,611
|
$7,832
|
$7,979
|
$8,479
|
$9,270
|
$10,532
|
$12,572
|
$15,898
|
$21,367
|
$30,425
|
$45,523
|
$70,837
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Additional
Cash Spent |
|
|
|
|
|
|
|
|
|
|
|
|
|
Sales
Tax, VAT, HST/GST Paid Out |
|
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
Principal
Repayment of Current Borrowing |
|
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
Other
Liabilities Principal Repayment |
|
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
Long-term
Liabilities Principal Repayment |
|
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
Purchase
Other Current Assets |
|
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
Purchase
Long-term Assets |
|
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
Dividends |
|
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
Subtotal
Cash Spent |
|
$4,611
|
$7,832
|
$7,979
|
$8,479
|
$9,270
|
$10,532
|
$12,572
|
$15,898
|
$21,367
|
$30,425
|
$45,523
|
$70,837
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Net
Cash Flow |
|
($3,111) |
($5,457) |
($4,198) |
($2,425) |
$482
|
$5,268
|
$13,180
|
$26,320
|
$48,244
|
$84,987
|
$146,837
|
$251,376
|
Cash
Balance |
|
$42,689
|
$37,232
|
$33,034
|
$30,609
|
$31,092
|
$36,360
|
$49,539
|
$75,859
|
$124,103
|
$209,090
|
$355,927
|
$607,303
|
Table: Balance Sheet
Pro Forma Balance Sheet |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Month 1 |
Month 2 |
Month 3 |
Month 4 |
Month 5 |
Month 6 |
Month 7 |
Month 8 |
Month 9 |
Month 10 |
Month 11 |
Month 12 |
Assets |
Starting Balances |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Current Assets |
|
|
|
|
|
|
|
|
|
|
|
|
|
Cash |
$45,800 |
$42,689 |
$37,232 |
$33,034 |
$30,609 |
$31,092 |
$36,360 |
$49,539 |
$75,859 |
$124,103 |
$209,090 |
$355,927 |
$607,303 |
Other Current Assets |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
Total Current Assets |
$45,800 |
$42,689 |
$37,232 |
$33,034 |
$30,609 |
$31,092 |
$36,360 |
$49,539 |
$75,859 |
$124,103 |
$209,090 |
$355,927 |
$607,303 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Long-term Assets |
|
|
|
|
|
|
|
|
|
|
|
|
|
Long-term Assets |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
Accumulated Depreciation |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
Total Long-term Assets |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
Total Assets |
$45,800 |
$42,689 |
$37,232 |
$33,034 |
$30,609 |
$31,092 |
$36,360 |
$49,539 |
$75,859 |
$124,103 |
$209,090 |
$355,927 |
$607,303 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Liabilities and Capital |
|
Month 1 |
Month 2 |
Month 3 |
Month 4 |
Month 5 |
Month 6 |
Month 7 |
Month 8 |
Month 9 |
Month 10 |
Month 11 |
Month 12 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Current Liabilities |
|
|
|
|
|
|
|
|
|
|
|
|
|
Accounts Payable |
$0 |
$3,217 |
$3,347 |
$3,822 |
$4,571 |
$5,767 |
$7,698 |
$10,846 |
$16,020 |
$24,585 |
$38,858 |
$62,782 |
$103,090 |
Current Borrowing |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
Other Current Liabilities |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
Subtotal Current Liabilities |
$0 |
$3,217 |
$3,347 |
$3,822 |
$4,571 |
$5,767 |
$7,698 |
$10,846 |
$16,020 |
$24,585 |
$38,858 |
$62,782 |
$103,090 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Long-term Liabilities |
$25,000 |
$25,000 |
$25,000 |
$25,000 |
$25,000 |
$25,000 |
$25,000 |
$25,000 |
$25,000 |
$25,000 |
$25,000 |
$25,000 |
$25,000 |
Total Liabilities |
$25,000 |
$28,217 |
$28,347 |
$28,822 |
$29,571 |
$30,767 |
$32,698 |
$35,846 |
$41,020 |
$49,585 |
$63,858 |
$87,782 |
$128,090 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Paid-in Capital |
$35,000 |
$35,000 |
$35,000 |
$35,000 |
$35,000 |
$35,000 |
$35,000 |
$35,000 |
$35,000 |
$35,000 |
$35,000 |
$35,000 |
$35,000 |
Retained Earnings |
($14,200) |
($14,200) |
($14,200) |
($14,200) |
($14,200) |
($14,200) |
($14,200) |
($14,200) |
($14,200) |
($14,200) |
($14,200) |
($14,200) |
($14,200) |
Earnings |
$0 |
($6,328) |
($11,915) |
($16,588) |
($19,761) |
($20,475) |
($17,139) |
($7,107) |
$14,040 |
$53,718 |
$124,432 |
$247,345 |
$458,414 |
Total Capital |
$20,800 |
$14,472 |
$8,885 |
$4,212 |
$1,039 |
$325 |
$3,661 |
$13,693 |
$34,840 |
$74,518 |
$145,232 |
$268,145 |
$479,214 |
Total Liabilities and Capital |
$45,800 |
$42,689 |
$37,232 |
$33,034 |
$30,609 |
$31,092 |
$36,360 |
$49,539 |
$75,859 |
$124,103 |
$209,090 |
$355,927 |
$607,303 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Net Worth |
$20,800 |
$14,472 |
$8,885 |
$4,212 |
$1,039 |
$325 |
$3,661 |
$13,693 |
$34,840 |
$74,518 |
$145,232 |
$268,145 |
$479,214 |