Friday, December 31, 2021

BUSINESS PLAN SUMMIT VENTURES ENTERPRISE

SUMMIT VENTURES ENTERPRISE BUSINNESS PLAN

Executive Summary

Summit Ventures Enterprise (SVE) is a company to be involved in field of consulting and provision of essential goods to government institutions as well as Non-Governmental Organisations and individuals alike. SVE’s dream is to expand by doing  in five(5) regions of Cameroon in three years to come. We hope to amalgamate a vibrant team (convincing sales, welcoming customer service) who has the vision of the company at heart to achieve this.

Summit Ventures Enterprise seek financial assistance in the form of loan or partnership.

This is to foster expansion by recruiting more workers with the best skills in their individual domains.

 

We are presenting factual financial statements with the knowledge of satisfying our clients and doing that to the best of our abilities and putting us at the top of our sector by having an edge over or competitors. This, is our priority at Summit Ventures Enterprise (SVE)

 

Chart: Highlights

 

Objectives

The objectives for Summit Ventures Enterprise are:

  • Gain access to an SBA loan upon start up.
  • Grow the company from 1 employee in Year 1, to over 10 by Year 3.
  • Increase revenue to over $1 million by Year 3.
  • Increase client base by 300% in three years.
  • Maintain job costing that keeps margins above 70%.

Keys to Success

Our keys to success are:

  • To maintain client satisfaction of at least 60%.
  • To keep overhead low.
  • To ensure professional marketing and presentation of services.
  • To provide an active and functional website.

Mission

The company mission is to serve small government institutions that are in need of logistical, technical, and business strategy services. All projects will be chosen based on the availability of human resources, and each individual employee will be given the respect of a contract worker, and will share in profits for each job. Politics have no place at Summit Ventures Enterprise, and to limit the affects of favoritism, the company will implement and clearly communicate a performance review policy that applies to those at the bottom as well as the top of the leadership ladder. Bonuses will be added to the workers who performed and/or innovatively modified a project, and compensation will be both financial and in the form of commendation.

Summit Ventures Enterprise is a company that respects the needs and expectations of its employees and clients. If either is compromised, adjustments will be made so that the company culture may remain intact.

Company Summary

Summit Ventures Enterprise was established as an enterprise. The enterprise's base is in Molyko, Buea, Cameroon. The company was established as a result of the efforts of its owner, Ayukoben Ayamba, and his experience in leading small businesses into prolonged periods of growth and innovation. Ayukoben Ayamba worked for Afro VisioN Group as a chief operation officer for years.

Company Ownership

Summit Ventures Enterprise (SVE)   is wholly owned by Ayukoben Ayamba, and is classified as a Limited Liability Company.

Start-up Summary

This start-up summary table lists all the costs associated with establishing a lease, purchasing office equipment, and pulling together the other resources necessary to get the business off the ground. Furniture, LAN lines, and additional technology purchases are a must in order to properly communicate with clients, and to establish a website.

Other services included in the start-up summary are legal consulting fees, kept to a minimum. Incorporation fees are included in the legal fees line item.

The free cash flow (cash balance) appearing in this start-up table is high relative to other small consulting businesses of its size. The owner is preoccupied with maintaining positive cash flow, and is risk averse enough to understand that during months in which contracts are not available, the corporation must sustain itself.  With this said, planned debt leverage is low, therefore risk to the lender is relatively low as well.

 

Table: Start-up

 

Start-up

 

 

 

Requirements

 

 

 

Start-up Expenses

 

Legal (Incorporation, Books)

$350

Stationery, Basic Office Supplies, etc.

$300

Collateral Materials (Printing and Design)

$1,500

LAN, Wireless Network Setup

$550

Business and Liability Insurance

$250

Lease Deposit and First Month

$5,400

Market Research Data

$1,250

Website Hosting

$100

Computer, Printer, other Expensed Equip.

$4,500

Total Start-up Expenses

$14,200

 

 

Start-up Assets

 

Cash Required

$45,800

Other Current Assets

$0

Long-term Assets

$0

Total Assets

$45,800

 

 

Total Requirements

$60,000

 

 

Table: Start-up Funding

 

Start-up Funding

 

Start-up Expenses to Fund

$14,200

Start-up Assets to Fund

$45,800

Total Funding Required

$60,000

 

 

Assets

 

Non-cash Assets from Start-up

$0

Cash Requirements from Start-up

$45,800

Additional Cash Raised

$0

Cash Balance on Starting Date

$45,800

Total Assets

$45,800

 

 

 

 

Liabilities and Capital

 

 

 

Liabilities

 

Current Borrowing

$0

Long-term Liabilities

$25,000

Accounts Payable (Outstanding Bills)

$0

Other Current Liabilities (interest-free)

$0

Total Liabilities

$25,000

 

 

Capital

 

 

 

Planned Investment

 

Dawson

$35,000

Other

$0

Additional Investment Requirement

$0

Total Planned Investment

$35,000

 

 

Loss at Start-up (Start-up Expenses)

($14,200)

Total Capital

$20,800

 

 

 

 

Total Capital and Liabilities

$45,800

 

 

Total Funding

$60,000

 


Chart: Start-up

 

 

 

Services

Summit Ventures Enterprise offers a variety of services to the small business client. Many of the services are customized for each client, and a bidding process is observed. The company also offers a traditional fixed rate sheet for its services.

Market Analysis Summary

The target customer owns a small business, and is generally dissatisfied with the revenue that the business is generating, or is dissatisfied with the daily management of their business. The customer is likely to operate a business worth between $200K and $1 million, with growth rates of between 1-5%, or even a negative growth rate.

Market growth, that is, the predicted growth in the small business sector within the South West region area is expected to be around 3% per year. This may increase due to additional SBA lending programs designed to match the strengths of research and faculty grant work with the needs of the market and small businesses willing to take new products to market. Regardless of the market growth, the company's customer base is far more dependant upon service needs, and a solid reputation. Mr. Dawson is well respected within the community, and has built a number of relationships with high profile individuals, and is a frequent contributor to the business section of the Boston Herald.

The corresponding market analysis table below breaks the potential market down into tactical sub-markets.

Market Segmentation

The market is divided up by revenue in the initial analysis, although other factors are very significant. It is important that the client business is operating at about the same level as the general economic growth rate, or is underperforming. The need for a turnaround within the client company is necessary for Summit Ventures Enterprise expertise to become useful. The following are other differentiators:

  • Debt of more than 20% yearly revenue.
  • Free cash flow frequently in the negative, requiring deep pocket borrowing or investment.
  • Long-term growth underperforming relative to competitors.
  • Management discord and performance issues.

These are not the only differentiators used to determine the market potential for a client, they are simply a starting point for the sales team as they reach out to this group of small businesses, owners and investors.

 

 

Chart: Market Analysis (Pie)

 

Table: Market Analysis

 

Market Analysis

 

 

 

 

 

 

 

 

 

 Year 1

 Year 2

 Year 3

 Year 4

 Year 5

 

Potential Customers

Growth

 

 

 

 

 

CAGR

200K - $500K Revenue

4%

1,250

1,300

1,352

1,406

1,462

3.99%

$501K - $3 million Revenue

1%

320

323

326

329

332

0.92%

$3 million - $10 million Revenue

-5%

129

123

117

111

105

-5.02%

Other

0%

0

0

0

0

0

0.00%

Total

2.82%

1,699

1,746

1,795

1,846

1,899

2.82%

 

Target Market Segment Strategy

The target market strategy involves isolating potential customers by revenue, then drilling down to very specific needs via the sales team's needs analysis methodology.

The first tier customers, businesses with over $3 million in revenue, is more experienced in outsourcing and may find themselves more comfortable hiring Summit Ventures Enterprise on retainer. Strategically, a retainer helps maintain consistent cash flow, even if during some months these customers will require more services than what they have paid for that month. This issue will be addressed in the Personnel topic.

The second tier customers, those businesses operating at revenue levels of $100K - $1 million, typically are very excited to have moved out of the home office stage, and into a new level of stability. If they are self-funded, these businesses can be the most challenging to work with because they are often not willing to part with company shares, and don't yet have a sense of what kind of marketing investment is necessary to grow a business at this stage. The company will serve these small businesses based on a bid cycle, and needs analysis.

The third tier customers are easier to identify, and more ubiquitous than the rest. These small businesses are operating on $50K - $125K in revenue, often are operating out of a home, and have a firm sense of their market and potential, yet have trouble executing their plans effectively, or following through on growth strategies that generate wealth. Again, the strategy is to provide these businesses with a short needs analysis, and focus on the quantity of such customers to maintain a solid revenue stream.

Service Business Analysis

This industry is split up between a variety of players, including small businesses advising small businesses, such as the case with Summit Ventures Enterprise, to large conglomerate multinational consulting firms that send in newbie MBAs and use their name recognition to convince their clients that every one of these MBAs will generate over $75K a year in value. Sometimes they do, but when they don't, SVE plans to be there.  

At the other end of the spectrum, there are a wide variety of mom and pop consulting firms owned by very talented people who simply don't have the marketing resources or expertise to reach a broader spectrum of customer.

SVE is somewhere in between. With years of guerrilla marketing experience, and a long-term plan for success, Mr. Ayukoben is determined to build the company each client at a time, and to focus on a sales team that outperforms all the competitors.

SVE is planning to grow exponentially within the first two years, to over $1 million in consulting revenue. At this point the service business analysis will be re-evaluated from the outside in.

Competition and Buying Patterns

Typically small business clients will learn about the consulting services market through word-of-mouth experience passed on through a friend or contemporary. Still, outbound sales teams dominate this category, and the stronger your sales team and name recognition, the greater your odds of finding clients willing to place your company on retainer or accept your company's bid. The most competitive players in this market tend to have some of the best sales teams in the industry, that is, people who know not only how to communicate the technical needs analysis in a non-technical way, but in addition, are able to follow through and execute on promises and provide accurate, industry specific information that is useful to the client even before the deal is made.

Price is also important, and operates on a complex tiered system that is dependant upon the effectiveness of a particular salesperson, the word-of-mouth (WOM) advertising already in the mind of the potential client, and the ability of the client to reform the way they think about their own business. The demands of turning a business around, or pushing it to the limits of its potential are in direct proportion to the price of each bid. GMS must be careful not to be lured into out bidding a competitor, only to find that the customer has no plans to modify their business plan, and are seeking a "magic bullet" that may or may not exist. Competition in this industry leads to frustration and burnout for many people, and it takes a strong sense of purpose to push the business beyond the realm of the high-intensity, low-return client.

Strategy and Implementation Summary

SVE will pursue a strategy in line with the experience of the owner, and implementation will be performance based and follow a clear path. Milestones are important to the implementation of this plan, and so is the vision and the will of the company's owner, Mr. Ayamba. The overall company strategy is tied very closely with the sales strategy, that is, with the front lines of the business. One of the biggest threats to any strategy is that they can become too high-minded, and not literal enough to translate into action. This will not be the case with SVE, a solid company that hires top talent and achieves it's goals on time and on budget.

Competitive Edge

SVE has a significant competitive edge in the following areas:

  • Customer service mobility – As a customer-centric firm, SVE offers no hold phone lines, same day email responses, and callbacks within one hour. In addition, the phone technology is set up in such a way as to provide salespeople with all databased information about the customer before they say "hello". 
  • "Needs Analysis" service – Possibly the best competitive edge in an industry fraught with agressive outbound sales teams and your run of the mill ego-centric, customer alienating, consultants.
  • A considerable network of contacts – Mr. Ayamba is well connected in the area of general consulting.

Marketing Strategy

SVE's marketing strategy revolves around a three-tiered focus. At the top of pyramid one, imagine a customer service ideal. This ideal is also included in the competitive comparison.

Pyramid two is focused on the execution level of all sales efforts. Not just as a goal, but execution as a strategy for building a stronger focus and building on what has already been accomplished. There are many tactics available in this pyramid, and those details are available in the marketing plan upon request.

Pyramid three has at the top a team-centric company culture. Tactics revolve around building this culture from the ground up so that it rewards innovation and determination, and management shows no personal bias or favoritism except when a salesperson or consultant is outperforming the mean. Although this strategy appears to be an internal management goal or company summary object, it is highly relevant to marketing's performance because without integrity standards and a consistent company culture, SVE's marketing will feel disconnected and unsupported, and will suffer as a result. A more detailed breakdown of tactics and programs related to this strategy is available in the full marketing plan. 

Sales Strategy

SVE plans to develop and train 5-6 new salespeople by year two. Upon start up, the primary sales contact will be Mr.Ayamba, but this will change as the revenues increase, and the company is able to invest in human capital.

SVE has a sales strategy that focuses on an initial needs analysis. Once the results of the needs analysis has been forwarded or described over the phone to a potential client, the salesperson will ask for a personal interview, a chance to sit down and discuss specifics. At no time should this be perceived by the potential client as "pushy" or "agressive." 

The goal of this sales process is to get behind the numbers, and the business successes, to identify where the client's needs lie. Once this is mapped out, SVE will decide how these problems can be best addressed, and will offer both a bid and some action points. If the client wants to use the action points to move forward on their own, this is very acceptable. SVE's research has in fact shown that the clients that choose this path, often come back to seek additional information, and more often than not, accept the bid.

This strategy differs from the course often taken by large consulting firms in that the customer is not condescended to, or treated as if the knowledge isn't right there in their own heads. Often, consulting companies will send a large ego to clean up a client's mess, and find that the strategy backfires when the client only chooses to give the consultant the chance to bid. SVE's sales strategy revolves around customer service and empowerment, not condescension and sales "closers."

Sales Forecast

Sales forecast is based on the assumption that most of the revenue will be the result of consulting bids. The growth in retainer revenue is about 30% lower than the expected yearly growth in consulting bids of 80%  per year. This may seem like an agressive number at first glance, but this is not a large company being discussed in this business plan. The smaller the company, often the larger the opportunity for exponential sales growth, and especially if the firm uses sound sales and marketing strategies to take share from the larger, less nimble consultancies.

The Needs Analysis service is listed only to highlight the fact that some outside information gathering firms/consultants will be used to compile the necessary information. This poses some risk because there are no costs associated with the Needs Analysis efforts. Nevertheless, SVE is confident that this product will set the company apart from the competition, and generate sales far in excess of the costs incurred.

 

 

 

 

Chart: Sales Monthly

 

 

Table: Sales Forecast

 

Sales Forecast

 

 

 

 

 Year 1

 Year 2

 Year 3

Sales

 

 

 

Job Bids

$257,493

$463,487

$834,276

Retainer

$549,337

$714,138

$928,379

Needs Analysis

$0

$0

$0

Other

$0

$0

$0

Total Sales

$806,829

$1,177,624

$1,762,655

 

 

 

 

Direct Cost of Sales

 Year 1

 Year 2

 Year 3

Job Bids

$0

$0

$0

Retainer

$0

$0

$0

Needs Analysis

$10,151

$11,673

$13,424

Other

$0

$0

$0

Subtotal Direct Cost of Sales

$10,151

$11,673

$13,424

Chart: Sales by Year

Milestones

The milestones table includes one listing each for the business plan and the marketing plan. Each of these are crucial to the long-term and short-term success of GMS. The other milestones are also important, but most are simply tasks necessary in starting up almost any business. Nevertheless, the most important milestone in this table is financial. The SBA loan will determine whether this company will have the working capital to operate for 5-12 months with little or no immediate revenue. If GMS cannot find the working capital to meet the minimum cash flow expectations set forth in this document, the company will dissolve and the owner will turn his talents elsewhere. Therefore, it is possible that the line item for "SBA Loan" may be changed to acquire family or friends as investors. Ideally it will not come to that and Mr. Dawson will be able to retain full control of the company, and direct it entirely based on his vision.

Table: Milestones

 

Milestones

 

 

 

 

 

 

 

 

 

 

 

Milestone

Start Date

End Date

Budget

Manager

Department

Business Plan

7/1/2020

8/1/2020

$250

Ayamba

NA

Select and Purchase Equipment

7/15/2020

9/1/2020

$4,500

Ayamba

NA

Establish Sales Routine, Methods

8/12/2019

8/22/2019

$0

Ayamba

NA

Setup LAN, Utilities, Office

8/1/2019

9/1/2019

$450

Ayamba

NA

Marketing Plan

6/1/2019

7/1/2019

$250

Ayamba

NA

Corporate Minutes, Board Selection

9/1/2019

9/15/2019

$0

Ayamba

NA

SBA Loan

10/1/2019

11/1/2019

$250

Ayamba

NA

Totals

 

 

$5,700

 

 



Chart: Milestones

Management Summary

The management team will initially consist of Ayukoben Ayamba. Mr. Ayamba has built a reputation based his customer-centric approach to consulting, a relative anomaly in the world of high profile consulting. Many consultants are trained to believe they are right and the client was put on this earth to learn from the consultant. That is not the case for SVE, as the management team (Ayamba) takes a different tact. The consultant acts as an interviewer, learning all that is possible to learn about the client in a one or two week period. As a management tool, this approach is very effective because it gives the sales team flexibility in dealing with potential customers, and relieves the uncomfortable pressure to close the sale.

Mr. Ayamba's approach to managing customers is also the approach he will take in dealing with his salespeople. SVE doesn't need a hefty management structure, or administrative overhead. Many of those processes may be handled through outsourcing and Internet technology. On the contrary, the management structure at SVE is designed to reward the performer and educate the underperformer. Each salesperson is given a battery of psychological and rational tests, and most importantly, are screened based on how well they will fit into the AYAMBA management style. This leaves little to chance, and encourages a team atmosphere that remains light-hearted and fun.

Personnel Plan

This table demonstrates how SVE plans to start acquiring clients. One salesperson will be trained initially, and that person will later head a team of salespeople as the company expands. The promise of growth, and chance to work for a strategically positioned consulting business is enough to have three major players bidding for the job. Although each will see a major cut in salary from their current position, the chance to share in company profits (10%) and growth is enough to draw them to a low base, high commission position that offers no guarantees.

Table: Personnel

 

Personnel Plan

 

 

 

 

 Year 1

 Year 2

 Year 3

Salesperson #1

$54,000

$62,000

$68,000

Other

$0

$0

$0

Total People

1

3

5

 

 

 

 

Total Payroll

$54,000

$62,000

$68,000

 

Financial Plan

The Financial Plan is based on a pending SBA loan, and a corresponding cash flow amount held in a highly liquid account.

Important Assumptions

The General Assumptions table explains various tax rates, personnel burden, and other financial inputs.

 

Table: General Assumptions

 

General Assumptions

 

 

 

 

 Year 1

 Year 2

 Year 3

Plan Month

1

2

3

Current Interest Rate

7.00%

7.00%

7.00%

Long-term Interest Rate

5.50%

5.50%

5.50%

Tax Rate

31.83%

32.00%

31.83%

Other

0

0

0

 

Projected Cash Flow

The following table and chart show the Projected Cash Flow figures for Summit Ventures Enterprise

 

 

 

 

Chart: Cash

 

 

 

 

Table: Cash Flow

 

Pro Forma Cash Flow

 

 

 

 

 Year 1

 Year 2

 Year 3

Cash Received

 

 

 

 

 

 

 

Cash from Operations

 

 

 

Cash Sales

$806,829

$1,177,624

$1,762,655

Subtotal Cash from Operations

$806,829

$1,177,624

$1,762,655

 

 

 

 

Additional Cash Received

 

 

 

Sales Tax, VAT, HST/GST Received

$0

$0

$0

New Current Borrowing

$0

$0

$0

New Other Liabilities (interest-free)

$0

$0

$0

New Long-term Liabilities

$0

$0

$0

Sales of Other Current Assets

$0

$0

$0

Sales of Long-term Assets

$0

$0

$0

New Investment Received

$0

$0

$0

Subtotal Cash Received

$806,829

$1,177,624

$1,762,655

 

 

 

 

Expenditures

 Year 1

 Year 2

 Year 3

 

 

 

 

Expenditures from Operations

 

 

 

Cash Spending

$54,000

$62,000

$68,000

Bill Payments

$191,326

$481,392

$581,431

Subtotal Spent on Operations

$245,326

$543,392

$649,431

 

 

 

 

Additional Cash Spent

 

 

 

Sales Tax, VAT, HST/GST Paid Out

$0

$0

$0

Principal Repayment of Current Borrowing

$0

$0

$0

Other Liabilities Principal Repayment

$0

$0

$0

Long-term Liabilities Principal Repayment

$0

$0

$0

Purchase Other Current Assets

$0

$0

$0

Purchase Long-term Assets

$0

$0

$0

Dividends

$0

$0

$0

Subtotal Cash Spent

$245,326

$543,392

$649,431

 

 

 

 

Net Cash Flow

$561,503

$634,232

$1,113,224

Cash Balance

$607,303

$1,241,536

$2,354,759

Break-even Analysis

The Break-even Analysis table is based on the assumption that each hour worked can be billed at approximately $70 per unit, and the employees will start at approximately $25/hour. This doesn't include the cost of the payroll burden, however the assumptions are fairly accurate. Fixed costs are related to the lease and other monthly costs.

Chart: Break-even Analysis

 

Table: Break-even Analysis

 

Break-even Analysis

 

 

 

Monthly Revenue Break-even

$10,203

 

 

Assumptions:

 

Average Percent Variable Cost

1%

Estimated Monthly Fixed Cost

$10,075

 

 

Projected Profit and Loss

The following table and charts are the Projected Profit and Loss and Gross Margin figures for Summit Ventures Enterprise.

Table: Profit and Loss

 

Pro Forma Profit and Loss

 

 

 

 

 Year 1

 Year 2

 Year 3

Sales

$806,829

$1,177,624

$1,762,655

Direct Cost of Sales

$10,151

$11,673

$13,424

Other Costs of Sales

$0

$0

$0

Total Cost of Sales

$10,151

$11,673

$13,424

 

 

 

 

Gross Margin

$796,679

$1,165,951

$1,749,231

Gross Margin %

98.74%

99.01%

99.24%

 

 

 

 

 

 

 

 

Expenses

 

 

 

Payroll

$54,000

$62,000

$68,000

Sales and Marketing and Other Expenses

$6,000

$6,000

$6,000

Depreciation

$0

$0

$0

Rent

$42,000

$42,000

$42,000

Utilities

$7,800

$7,800

$7,800

Insurance

$3,000

$3,000

$3,000

Payroll Taxes

$8,100

$9,300

$10,200

Other

$0

$0

$0

 

 

 

 

Total Operating Expenses

$120,900

$130,100

$137,000

 

 

 

 

Profit Before Interest and Taxes

$675,779

$1,035,851

$1,612,231

EBITDA

$675,779

$1,035,851

$1,612,231

  Interest Expense

$1,375

$1,375

$1,375

  Taxes Incurred

$215,990

$331,032

$512,789

 

 

 

 

Net Profit

$458,414

$703,444

$1,098,067

Net Profit/Sales

56.82%

59.73%

62.30%

 

Chart: Profit Monthly

Chart: Profit Yearly

Chart: Gross Margin Monthly

Chart: Gross Margin Yearly

Projected Balance Sheet

The following table is the Projected Balance Sheet for Summit Ventures Enterprise.

Table: Balance Sheet

 

Pro Forma Balance Sheet

 

 

 

 

 Year 1

 Year 2

 Year 3

Assets

 

 

 

 

 

 

 

Current Assets

 

 

 

Cash

$607,303

$1,241,536

$2,354,759

Other Current Assets

$0

$0

$0

Total Current Assets

$607,303

$1,241,536

$2,354,759

 

 

 

 

Long-term Assets

 

 

 

Long-term Assets

$0

$0

$0

Accumulated Depreciation

$0

$0

$0

Total Long-term Assets

$0

$0

$0

Total Assets

$607,303

$1,241,536

$2,354,759

 

 

 

 

Liabilities and Capital

 Year 1

 Year 2

 Year 3

 

 

 

 

Current Liabilities

 

 

 

Accounts Payable

$103,090

$33,878

$49,035

Current Borrowing

$0

$0

$0

Other Current Liabilities

$0

$0

$0

Subtotal Current Liabilities

$103,090

$33,878

$49,035

 

 

 

 

Long-term Liabilities

$25,000

$25,000

$25,000

Total Liabilities

$128,090

$58,878

$74,035

 

 

 

 

Paid-in Capital

$35,000

$35,000

$35,000

Retained Earnings

($14,200)

$444,214

$1,147,658

Earnings

$458,414

$703,444

$1,098,067

Total Capital

$479,214

$1,182,658

$2,280,725

Total Liabilities and Capital

$607,303

$1,241,536

$2,354,759

 

 

 

 

Net Worth

$479,214

$1,182,658

$2,280,725

 

 

Business Ratios

Business ratios for the years of this plan are shown below. Industry profile ratios based on the Standard Industrial Classification (SIC) code 8742, Business Management Consultants, are shown for comparison.

 

Table: Ratios

 

Ratio Analysis

 

 

 

 

 

 Year 1

 Year 2

 Year 3

Industry Profile

Sales Growth

n.a.

45.96%

49.68%

6.98%

 

 

 

 

 

Percent of Total Assets

 

 

 

 

Other Current Assets

0.00%

0.00%

0.00%

43.95%

Total Current Assets

100.00%

100.00%

100.00%

75.76%

Long-term Assets

0.00%

0.00%

0.00%

24.24%

Total Assets

100.00%

100.00%

100.00%

100.00%

 

 

 

 

 

Current Liabilities

16.97%

2.73%

2.08%

31.78%

Long-term Liabilities

4.12%

2.01%

1.06%

17.26%

Total Liabilities

21.09%

4.74%

3.14%

49.04%

Net Worth

78.91%

95.26%

96.86%

50.96%

 

 

 

 

 

Percent of Sales

 

 

 

 

Sales

100.00%

100.00%

100.00%

100.00%

Gross Margin

98.74%

99.01%

99.24%

100.00%

Selling, General & Administrative Expenses

41.90%

39.27%

37.09%

85.31%

Advertising Expenses

0.00%

0.00%

0.00%

1.02%

Profit Before Interest and Taxes

83.76%

87.96%

91.47%

1.90%

 

 

 

 

 

Main Ratios

 

 

 

 

Current

5.89

36.65

48.02

1.88

Quick

5.89

36.65

48.02

1.48

Total Debt to Total Assets

21.09%

4.74%

3.14%

55.78%

Pre-tax Return on Net Worth

140.73%

87.47%

70.63%

3.41%

Pre-tax Return on Assets

111.05%

83.32%

68.41%

7.72%

 

 

 

 

 

Additional Ratios

 Year 1

 Year 2

 Year 3

 

Net Profit Margin

56.82%

59.73%

62.30%

n.a

Return on Equity

95.66%

59.48%

48.15%

n.a

 

 

 

 

 

Activity Ratios

 

 

 

 

Accounts Payable Turnover

2.86

12.17

12.17

n.a

Payment Days

27

61

25

n.a

Total Asset Turnover

1.33

0.95

0.75

n.a

 

 

 

 

 

Debt Ratios

 

 

 

 

Debt to Net Worth

0.27

0.05

0.03

n.a

Current Liab. to Liab.

0.80

0.58

0.66

n.a

 

 

 

 

 

Liquidity Ratios

 

 

 

 

Net Working Capital

$504,214

$1,207,658

$2,305,725

n.a

Interest Coverage

491.48

753.35

1,172.53

n.a

 

 

 

 

 

Additional Ratios

 

 

 

 

Assets to Sales

0.75

1.05

1.34

n.a

Current Debt/Total Assets

17%

3%

2%

n.a

Acid Test

5.89

36.65

48.02

n.a

Sales/Net Worth

1.68

1.00

0.77

n.a

Dividend Payout

 0.00

0.00

0.00

n.a

 

 

 


Appendix

Table: Sales Forecast

Sales Forecast

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 Month 1

 Month 2

 Month 3

 Month 4

 Month 5

 Month 6

 Month 7

 Month 8

 Month 9

 Month 10

 Month 11

 Month 12

Sales

 

 

 

 

 

 

 

 

 

 

 

 

 

Job Bids

0%

$1,000

$1,500

$2,250

$3,375

$5,063

$7,594

$11,391

$17,086

$25,629

$38,443

$57,665

$86,498

Retainer

0%

$500

$875

$1,531

$2,680

$4,689

$8,207

$14,361

$25,133

$43,982

$76,968

$134,695

$235,716

Needs Analysis

0%

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Other

0%

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Total Sales

 

$1,500

$2,375

$3,781

$6,055

$9,752

$15,800

$25,752

$42,218

$69,611

$115,412

$192,360

$322,213

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Direct Cost of Sales

 

 Month 1

 Month 2

 Month 3

 Month 4

 Month 5

 Month 6

 Month 7

 Month 8

 Month 9

 Month 10

 Month 11

 Month 12

Job Bids

 

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Retainer

 

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Needs Analysis

 

$350

$403

$463

$532

$612

$704

$810

$931

$1,071

$1,231

$1,416

$1,628

Other

 

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Subtotal Direct Cost of Sales

 

$350

$403

$463

$532

$612

$704

$810

$931

$1,071

$1,231

$1,416

$1,628

Table: Personnel

 

Personnel Plan

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 Month 1

 Month 2

 Month 3

 Month 4

 Month 5

 Month 6

 Month 7

 Month 8

 Month 9

 Month 10

 Month 11

 Month 12

Salesperson #1

0%

$4,500

$4,500

$4,500

$4,500

$4,500

$4,500

$4,500

$4,500

$4,500

$4,500

$4,500

$4,500

Other

0%

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Total People

 

1

1

1

1

1

1

1

1

1

1

1

1

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Total Payroll

 

$4,500

$4,500

$4,500

$4,500

$4,500

$4,500

$4,500

$4,500

$4,500

$4,500

$4,500

$4,500

 

Table: General Assumptions

 

General Assumptions

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 Month 1

 Month 2

 Month 3

 Month 4

 Month 5

 Month 6

 Month 7

 Month 8

 Month 9

 Month 10

 Month 11

 Month 12

Plan Month

 

1

2

3

4

5

6

7

8

9

10

11

12

Current Interest Rate

 

7.00%

7.00%

7.00%

7.00%

7.00%

7.00%

7.00%

7.00%

7.00%

7.00%

7.00%

7.00%

Long-term Interest Rate

 

5.50%

5.50%

5.50%

5.50%

5.50%

5.50%

5.50%

5.50%

5.50%

5.50%

5.50%

5.50%

Tax Rate

 

30.00%

32.00%

32.00%

32.00%

32.00%

32.00%

32.00%

32.00%

32.00%

32.00%

32.00%

32.00%

Other

 

0

0

0

0

0

0

0

0

0

0

0

0

Table: Profit and Loss

 

Pro Forma Profit and Loss

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 Month 1

 Month 2

 Month 3

 Month 4

 Month 5

 Month 6

 Month 7

 Month 8

 Month 9

 Month 10

 Month 11

 Month 12

Sales

 

$1,500

$2,375

$3,781

$6,055

$9,752

$15,800

$25,752

$42,218

$69,611

$115,412

$192,360

$322,213

Direct Cost of Sales

 

$350

$403

$463

$532

$612

$704

$810

$931

$1,071

$1,231

$1,416

$1,628

Other Costs of Sales

 

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Total Cost of Sales

 

$350

$403

$463

$532

$612

$704

$810

$931

$1,071

$1,231

$1,416

$1,628

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Gross Margin

 

$1,150

$1,973

$3,318

$5,522

$9,140

$15,096

$24,943

$41,287

$68,540

$114,180

$190,944

$320,585

Gross Margin %

 

76.67%

83.05%

87.76%

91.21%

93.72%

95.54%

96.86%

97.79%

98.46%

98.93%

99.26%

99.49%

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Expenses

 

 

 

 

 

 

 

 

 

 

 

 

 

Payroll

 

$4,500

$4,500

$4,500

$4,500

$4,500

$4,500

$4,500

$4,500

$4,500

$4,500

$4,500

$4,500

Sales and Marketing and Other Expenses

 

$500

$500

$500

$500

$500

$500

$500

$500

$500

$500

$500

$500

Depreciation

 

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Rent

 

$3,500

$3,500

$3,500

$3,500

$3,500

$3,500

$3,500

$3,500

$3,500

$3,500

$3,500

$3,500

Utilities

 

$650

$650

$650

$650

$650

$650

$650

$650

$650

$650

$650

$650

Insurance

 

$250

$250

$250

$250

$250

$250

$250

$250

$250

$250

$250

$250

Payroll Taxes

15%

$675

$675

$675

$675

$675

$675

$675

$675

$675

$675

$675

$675

Other

 

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Total Operating Expenses

 

$10,075

$10,075

$10,075

$10,075

$10,075

$10,075

$10,075

$10,075

$10,075

$10,075

$10,075

$10,075

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Profit Before Interest and Taxes

 

($8,925)

($8,103)

($6,757)

($4,553)

($935)

$5,021

$14,868

$31,212

$58,465

$104,105

$180,869

$310,510

EBITDA

 

($8,925)

($8,103)

($6,757)

($4,553)

($935)

$5,021

$14,868

$31,212

$58,465

$104,105

$180,869

$310,510

  Interest Expense

 

$115

$115

$115

$115

$115

$115

$115

$115

$115

$115

$115

$115

  Taxes Incurred

 

($2,712)

($2,629)

($2,199)

($1,494)

($336)

$1,570

$4,721

$9,951

$18,672

$33,277

$57,841

$99,327

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Net Profit

 

($6,328)

($5,588)

($4,672)

($3,174)

($714)

$3,337

$10,032

$21,147

$39,678

$70,714

$122,913

$211,069

Net Profit/Sales

 

-421.85%

-235.27%

-123.57%

-52.42%

-7.32%

21.12%

38.96%

50.09%

57.00%

61.27%

63.90%

65.51%

 

 

Table: Cash Flow

 

Pro Forma Cash Flow

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 Month 1

 Month 2

 Month 3

 Month 4

 Month 5

 Month 6

 Month 7

 Month 8

 Month 9

 Month 10

 Month 11

 Month 12

Cash Received

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Cash from Operations

 

 

 

 

 

 

 

 

 

 

 

 

 

Cash Sales

 

$1,500

$2,375

$3,781

$6,055

$9,752

$15,800

$25,752

$42,218

$69,611

$115,412

$192,360

$322,213

Subtotal Cash from Operations

 

$1,500

$2,375

$3,781

$6,055

$9,752

$15,800

$25,752

$42,218

$69,611

$115,412

$192,360

$322,213

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Additional Cash Received

 

 

 

 

 

 

 

 

 

 

 

 

 

Sales Tax, VAT, HST/GST Received

0.00%

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

New Current Borrowing

 

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

New Other Liabilities (interest-free)

 

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

New Long-term Liabilities

 

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Sales of Other Current Assets

 

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Sales of Long-term Assets

 

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

New Investment Received

 

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Subtotal Cash Received

 

$1,500

$2,375

$3,781

$6,055

$9,752

$15,800

$25,752

$42,218

$69,611

$115,412

$192,360

$322,213

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Expenditures

 

 Month 1

 Month 2

 Month 3

 Month 4

 Month 5

 Month 6

 Month 7

 Month 8

 Month 9

 Month 10

 Month 11

 Month 12

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Expenditures from Operations

 

 

 

 

 

 

 

 

 

 

 

 

 

Cash Spending

 

$4,500

$4,500

$4,500

$4,500

$4,500

$4,500

$4,500

$4,500

$4,500

$4,500

$4,500

$4,500

Bill Payments

 

$111

$3,332

$3,479

$3,979

$4,770

$6,032

$8,072

$11,398

$16,867

$25,925

$41,023

$66,337

Subtotal Spent on Operations

 

$4,611

$7,832

$7,979

$8,479

$9,270

$10,532

$12,572

$15,898

$21,367

$30,425

$45,523

$70,837

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Additional Cash Spent

 

 

 

 

 

 

 

 

 

 

 

 

 

Sales Tax, VAT, HST/GST Paid Out

 

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Principal Repayment of Current Borrowing

 

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Other Liabilities Principal Repayment

 

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Long-term Liabilities Principal Repayment

 

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Purchase Other Current Assets

 

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Purchase Long-term Assets

 

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Dividends

 

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Subtotal Cash Spent

 

$4,611

$7,832

$7,979

$8,479

$9,270

$10,532

$12,572

$15,898

$21,367

$30,425

$45,523

$70,837

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Net Cash Flow

 

($3,111)

($5,457)

($4,198)

($2,425)

$482

$5,268

$13,180

$26,320

$48,244

$84,987

$146,837

$251,376

Cash Balance

 

$42,689

$37,232

$33,034

$30,609

$31,092

$36,360

$49,539

$75,859

$124,103

$209,090

$355,927

$607,303

Table: Balance Sheet

 

Pro Forma Balance Sheet

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 Month 1

 Month 2

 Month 3

 Month 4

 Month 5

 Month 6

 Month 7

 Month 8

 Month 9

 Month 10

 Month 11

 Month 12

Assets

Starting Balances

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Current Assets

 

 

 

 

 

 

 

 

 

 

 

 

 

Cash

$45,800

$42,689

$37,232

$33,034

$30,609

$31,092

$36,360

$49,539

$75,859

$124,103

$209,090

$355,927

$607,303

Other Current Assets

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Total Current Assets

$45,800

$42,689

$37,232

$33,034

$30,609

$31,092

$36,360

$49,539

$75,859

$124,103

$209,090

$355,927

$607,303

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Long-term Assets

 

 

 

 

 

 

 

 

 

 

 

 

 

Long-term Assets

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Accumulated Depreciation

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Total Long-term Assets

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Total Assets

$45,800

$42,689

$37,232

$33,034

$30,609

$31,092

$36,360

$49,539

$75,859

$124,103

$209,090

$355,927

$607,303

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Liabilities and Capital

 

 Month 1

 Month 2

 Month 3

 Month 4

 Month 5

 Month 6

 Month 7

 Month 8

 Month 9

 Month 10

 Month 11

 Month 12

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Current Liabilities

 

 

 

 

 

 

 

 

 

 

 

 

 

Accounts Payable

$0

$3,217

$3,347

$3,822

$4,571

$5,767

$7,698

$10,846

$16,020

$24,585

$38,858

$62,782

$103,090

Current Borrowing

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Other Current Liabilities

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Subtotal Current Liabilities

$0

$3,217

$3,347

$3,822

$4,571

$5,767

$7,698

$10,846

$16,020

$24,585

$38,858

$62,782

$103,090

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Long-term Liabilities

$25,000

$25,000

$25,000

$25,000

$25,000

$25,000

$25,000

$25,000

$25,000

$25,000

$25,000

$25,000

$25,000

Total Liabilities

$25,000

$28,217

$28,347

$28,822

$29,571

$30,767

$32,698

$35,846

$41,020

$49,585

$63,858

$87,782

$128,090

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Paid-in Capital

$35,000

$35,000

$35,000

$35,000

$35,000

$35,000

$35,000

$35,000

$35,000

$35,000

$35,000

$35,000

$35,000

Retained Earnings

($14,200)

($14,200)

($14,200)

($14,200)

($14,200)

($14,200)

($14,200)

($14,200)

($14,200)

($14,200)

($14,200)

($14,200)

($14,200)

Earnings

$0

($6,328)

($11,915)

($16,588)

($19,761)

($20,475)

($17,139)

($7,107)

$14,040

$53,718

$124,432

$247,345

$458,414

Total Capital

$20,800

$14,472

$8,885

$4,212

$1,039

$325

$3,661

$13,693

$34,840

$74,518

$145,232

$268,145

$479,214

Total Liabilities and Capital

$45,800

$42,689

$37,232

$33,034

$30,609

$31,092

$36,360

$49,539

$75,859

$124,103

$209,090

$355,927

$607,303

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Net Worth

$20,800

$14,472

$8,885

$4,212

$1,039

$325

$3,661

$13,693

$34,840

$74,518

$145,232

$268,145

$479,214